Later, in Zhou Dynasty, King Wen of Zhou added a sixth string for his son.

后来到了周朝，周文王为儿子加了第六弦。

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Gong Ming Yi said, "King Wen is my teacher. How should the duke of Zhou deceive me by those words?"

公明仪曰：‘文王我师也，周公岂欺我哉？’

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To commemorate King Wen of the Zhou Dynasty, people built the Temple of King Wen in Youli.

后人为了纪念周文王，就在羑里城建了一座文王庙。

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As such, I could see WEN spiking on strong sales or further stumbles by rival (and now No. 3) Burger King.

FORBES: Wendy's May Be the Next Big Turnaround Story